Top 5 Social Apps Performance in Europe Q4 2021

The fourth quarter of 2021 saw significant activity across the top 5 social apps in Europe, with notable trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of TikTok, Bigo Live - Live Streaming App, Grindr - Gay Dating & Chat, Facebook, and Tango- Live Stream, Video Chat.

TikTok

TikTok saw a remarkable increase in weekly revenue, starting at approximately $3M in late September and peaking at nearly $8M by the end of December. Weekly downloads fluctuated, beginning at around 1.9M and ending the quarter on a high note with over 2.4M downloads in the last week of December. Active users remained stable, hovering around 175M to 178M throughout the quarter.

Bigo Live - Live Streaming App

Bigo Live - Live Streaming App experienced consistent weekly revenue, with figures ranging from approximately $600K to $750K. Weekly downloads showed a slight increase towards the end of the quarter, reaching around 214K in the final week of December. Active users also saw a steady rise, growing from about 1.8M to nearly 1.9M.

Grindr - Gay Dating & Chat

Grindr - Gay Dating & Chat maintained a stable revenue stream, starting at around $427K and ending the quarter at approximately $468K. Weekly downloads remained relatively constant, with a slight increase towards the end, peaking at about 32K in the last week of December. Active users showed a gradual increase, reaching over 1.2M by the end of the quarter.

Facebook

Facebook saw consistent weekly revenue, ranging from about $266K to $350K. Weekly downloads were stable, with a notable spike in the second half of December, reaching over 1.2M. Active users remained robust, fluctuating around 300M to 307M throughout the quarter.

Tango- Live Stream, Video Chat

Tango- Live Stream, Video Chat showed stable weekly revenue, starting at around $328K and ending close to $318K. Weekly downloads saw an upward trend, finishing the quarter at approximately 90K. Active users increased steadily, starting at around 473K and rising to over 636K by the end of December.

These insights are based on data from Sensor Tower.